sich bewerben

Today, I realised that the German word for "apply" (e.g. to a job) literally means "to advertise oneself".

I don't think I had ever before made the connection between transitive "bewerben" (to advertise something) and reflexive "sich bewerben" (to apply [somewhere]; literally, to advertise oneself)—they had effectively been two completely separate lexemes in my mind.